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Decoding the Intricacies of Digital Marketing Just For You

The buzzword, Digital Marketing is a type of marketing of products and services across electronic platforms, encompassing both online and offline channels.

The most important 7 categories under online marketing are:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

Under offline marketing, we have 4 major segments:

Enhanced offline marketing – This kind of marketing is entirely practiced offline, but enhanced using electronic devices. In today’s world, electronics play a dominant role.

  1. Electronic billboards
  2. Digital product demos
  3. Digital product samples

Television marketing – TV ads are most probably the first kind of marketing we’ve grown up seeing! They are direct and largely popular among the masses.

  1. TV commercials
  2. Tele-shopping
  3. Super Bowl commercials

Radio marketing – It is one of the oldest forms of digital marketing, where an over-enthusiast person screams at the top of his voice to sell a product.

  1. Radio commercials
  2. Show sponsoring

Phone marketing – This is the biggest and fastest mode of offline marketing with its own share of crests and troughs.

  1. Cold calling
  2. Text message marketing (giveaways, coupons, loyalty programs)
  3. QR codes

Some of the most common Digital Marketing terminologies to get acquainted with:

Call to Action – It is the best way to provoke a consumer for his response. Buy Now and Shop Now are some of the common CTAs.

Bounce Rate – It’s the percentage of visitors who navigate away from the site after viewing only one page of a respective website.

Conversion Rate – It refers to the percentage of visitors who have ended up completing your intended goal. For best results, install a Tracking Pixel on your website. Mind it, your conversion rate is of crucial importance, it sheds light on the positive return on investment.

Discover the best digital marketing courses in Kolkata at TechTree India. They are a one-stop destination for diverse digital marketing course in Kolkata.

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