The buzzword, Digital Marketing is a type of marketing of products and services across electronic platforms, encompassing both online and offline channels.
The most important 7 categories under online marketing are:
Under offline marketing, we have 4 major segments:
Enhanced offline marketing – This kind of marketing is entirely practiced offline, but enhanced using electronic devices. In today’s world, electronics play a dominant role.
Television marketing – TV ads are most probably the first kind of marketing we’ve grown up seeing! They are direct and largely popular among the masses.
Radio marketing – It is one of the oldest forms of digital marketing, where an over-enthusiast person screams at the top of his voice to sell a product.
Phone marketing – This is the biggest and fastest mode of offline marketing with its own share of crests and troughs.
Some of the most common Digital Marketing terminologies to get acquainted with:
Call to Action – It is the best way to provoke a consumer for his response. Buy Now and Shop Now are some of the common CTAs.
Bounce Rate – It’s the percentage of visitors who navigate away from the site after viewing only one page of a respective website.
Conversion Rate – It refers to the percentage of visitors who have ended up completing your intended goal. For best results, install a Tracking Pixel on your website. Mind it, your conversion rate is of crucial importance, it sheds light on the positive return on investment.
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